Terms & Conditions for Using Make Mail

Anti Spam Policy

At Make Mail, we take spam and permission very seriously. When you request an account you are asked to agree to this anti-spam policy.

The law isn't enough - Permission counts!

While local and international laws are a step in the right direction for reducing the spam problem, we don't feel they go far enough. Our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission email marketing.

Spam is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email.

But that's not enough. Permission is a fuzzy word open to interpretation. Here are some specific scenarios to clarify what does and doesn't constitute permission.

What kind of addresses are OK to send with Make Mail?

To send email to anyone using Make Mail, you must have clearly obtained their permission. This could be done through:

  • An email newsletter subscribe form on your web site.
  • An opt-in checkbox on a form. This checkbox must not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you.
  • If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted.
  • Customers who have purchased from you within the last 2 years.
  • If someone gives you their business card and you have explained to them that you will be in touch by email, you can contact them. If they dropped their business card in a bowl at a trade show, there must be a sign indicating they will be contacted by email.

Basically, you can only ever email anyone who has clearly given you permission to email them specifically about the subject you're contacting them about.

What kind of addresses are not OK to send with Make Mail?

Anything outside the examples above doesn't equal permission in our eyes, but here are some examples to make sure we're crystal clear.

By using Make Mail, you agree not to import or send to any email address which:

  • You do not have explicit, provable permission to contact in relation to the topic of the email you're sending.
  • You bought, loaned, rented or in any way acquired your email list from a third party, no matter what they claim about quality or permission. You need to obtain permission yourself.
  • You haven't contacted via email in the last 2 years. Permission doesn't age well and these people may have either changed email address or may not remember giving their permission in the first place.
  • You copied from the web. Just because people publish their email address doesn't mean they want to hear from you.

Sure, some of these people might have given you their email address, but what's missing is your permission to email them commercial messages.

What must be included in my e-mail newsletter?

Every email you send using Make Mail must include the following:

  • A single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again.
  • The name and physical address of the sender.

How we'll know if you don't have permission

Make Mail has numerous layers of approval and monitoring to ensure you comply with our anti-spam policy. Here's a few of them:

  • Until your account has been approved by a member of our team, every email you send will need to be approved.
  • Our software is directly integrated into the spam reporting systems for some of the biggest ISP's like Hotmail and AOL. If you don't have permission and someone marks your campaign as spam, we'll know about it the moment that button is pressed. If you receive a complaint rate greater than 0.25% of all recipients (that's 25 complaints for every 10,000 recipients) your account will be terminated. This is a generous figure that takes into account false spam reports.
  • Our team verifies all large lists imported into our software. Until we've given it the all clear, you can't send to it.
  • 'Blacklists' and abuse accounts are monitored every day. We can pinpoint who is causing us delivery problems or attracting complaints very easily.

If we do discover that you're emailing people without their permission, we will terminate your account with Make Mail immediately.

In the end, it's really common sense. Take off your marketing hat and put yourself in your recipient's shoes. If they don't recognise who you are or aren't interested in what you're sending, they'll think you're a spammer. It's that simple.

If you have any questions, please contact us at hello@makemail.co.uk

Ethical Policy

Our ethical policy guides our day to day work.

We support businesses, organisations and individuals who

  • employ fair trade methods
  • promote human rights issues
  • aim to improve the quality of life of and support people within their community and/or on a wider scale
  • provide education services to people within their community and/or on a wider scale
  • practice equality and fairness at work and provide a good working environment for their colleagues
  • produce/sell food/drink which is beneficial to the health of humans and /or animals
  • promote animal welfare and prevent cruelty to animals
  • use methods of working which are beneficial to the environment (such as recycling, energy efficiency, organic farming etc)
  • support local trade
  • provide fair, honest and open customer services

We do not support businesses, organisations or individuals who

  • exploit basic human rights.
  • manufacture tobacco
  • extract or produce of fossil fuels
  • manufacture chemicals which are persistent in the environment
  • harvest unmanaged natural resources (such as timber or fish)
  • test cosmetic or household products or ingredients on animals
  • employ intensive farming methods
  • funds or has links to blood sports
  • are involved in the fur trade

We do not provide design or marketing services to political parties.

Please note: Our ethical policy is not meant to judge any individual, business or organisation. If your business has not yet taken the steps to become greener or work in a more ethical way then working with Make Hay could be that first step.

Environmental Policy

Here at Make Hay we also implement an environmental policy. This outlines the ways in which we try to make our business greener and helps us to plan further improvements for the future. Visit the Make Hay website to read our environmental policy.

Your Privacy

We will collect information from you via forms on this (our Make Mail website www.makemail.co.uk)

We will only use these details:

  • to provide the information or services you have requested
  • to identify you when you contact us
  • to send you updates about our services which are important to you or which may be of interest
  • for statistical analysis and to help us to find out how to improve our service

We will never pass on your personal details to any individual, business or organisation outside of Make Hay Ethical E-Media without your permission.

We do not use cookies on this site nor do we collect any information about you or your computer without your knowledge.

You may request for your personal details to be removed from our systems at any time. If you would like to do so then please contact us.

Contact Us

If you have any other questions, please contact us at hello@makemail.co.uk

Make Hay

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Visit the Make Hay website to find out more about our website design and development.